This is a really great article:

http://newyorkmetro.com/nymetro/health/features/11700/index.html

about Target’s efforts to redesign the pill bottle. A great example of using superior design to rework something that people have complained about forever but not done anything about. If we applied better design skills to just a small fraction of the stuff we use every day, our lives would be a ton better.

Here’s a picture of the new bottle:

I’m really inclined just to fill prescriptions at Target now — and I didn’t even know they had a pharmacy before. Just super-smart design.

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