This is a really great article:
about Target’s efforts to redesign the pill bottle. A great example of using superior design to rework something that people have complained about forever but not done anything about. If we applied better design skills to just a small fraction of the stuff we use every day, our lives would be a ton better.
Here’s a picture of the new bottle:
I’m really inclined just to fill prescriptions at Target now — and I didn’t even know they had a pharmacy before. Just super-smart design.