This is a really great article:

about Target’s efforts to redesign the pill bottle. A great example of using superior design to rework something that people have complained about forever but not done anything about. If we applied better design skills to just a small fraction of the stuff we use every day, our lives would be a ton better.

Here’s a picture of the new bottle:

I’m really inclined just to fill prescriptions at Target now — and I didn’t even know they had a pharmacy before. Just super-smart design.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: